So finally the big reveal. I guess everyone in the fashion world
No big deal, right? The peacoat he couldn't live without was just another thing from H&M. The suit I wanted was still H&M. Whatever, right? The morning of the frenzy I stopped by just to see the battle royale. By some stroke of luck I walked in and within 5 minutes of trolling around the suit in my size was placed in my hand. I took a step back and the trousers came with me but sadly the jacket was in the hands of a fierce looking Korean boy. It was clear that he was one of the 8:00-ers, and crystal who was leaving with the suit. Defeat eclipsed my heart after the thrill of the hunt seduced me. I am a very competitive person, and had to have a piece of this collection.
Fast forward to my lunch break and my look of desperation hidden behind large, crooked sunglasses at the doors of a still-bustling H&M. Round 2. I don't know how it happened but I turned the corner and there was the coat in my friend's size! It was big a mistake to try it on - I fell in love with the gorgeous wool coat instantly. The brass buttons and flawless cut compliment a surprisingly
The following days after the launch I visited H&M when I had time to try my luck at some returns. I was able to score the shirt and the knit drawstring trousers, but still no luck with the suit (it may have to be an eBay purchase). If you did not get a chance to score any goods from the collection, I suggest you stop by your nearest flagship before eBay. People are returning many things like shoes and suits after buying whatever they could get their hands on without trying stuff on. And if you are after the womenswear, try extra hard. There were some gorgeous dresses!! The only caveat is everyone will be wearing them to that New Year's party you were planning on show off at.
The packaging is incredible. Shopping bags are a long time obsession of mine, and these illustrated bags with ribbon handles are an amazing addition. The hangars are adorable and the silk screened garment bags are so charming!! They really pulled out all the stops. I am pleasantly surprised with the merchandise. Lately H&M has been disappointing with the quality and cut of their clothing, especially in the mens departments. They must have put everything into the collaboration because these duds are sweet. Good luck hunting for what you wanted :)
- jerome