January 18, 2011

Nice Collective Mobile Unit

San Francisco design darlings Nice Collective brings you their forward thinking pop up store. The retail space is better known as a mobile unit as the boutique will move throughout different locations in SF. This is Nice Collective's first stand alone store. Like their clothing, Nice Collective's store design is futuristic and chic. There are cameras in the walls projecting images of all who cross them, and the dressing rooms are reminiscent of decontamination zones. I wish I could have taken more pictures of the space, but there were so many people! But thanks to the interwebz, the collection can be seen on the Nice Collective website.

The opening party brought out the Bay's finest gentlemen. I am glad to see a brand from San Francisco be so successful. Nice Collective is a true inspiration for designers working out of the Bay Area who want to remain local. I cannot wait for the next mobile unit! If you cannot make it out to the store, Nice Collective clothing is available in specialty boutiques all over the world, and via e-commerce.

- jerome

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