April 30, 2010

The Seventh Heart is A.OK

San Francisco's finest gathered at twilight to celebrate the opening of a new pop-up store for New York's A.OK. I was surprised and elated to see many faces from the past, reminding me just how fast city life can be no matter what side of the country you're on. I realized that I have met a lot of people through a mutual love for fashion and art and even though communication is sometimes lost, all it takes is one evening to reconnect. There was a wonderful mixture of boys and girls and gays; and as with any fashionable party, a whole lot of black.

The OAK name caught the attention of many fashion insiders but the product seen at The Seventh Heart, the charming host for the East/West collaboration, created a buzz that would allow A.OK to shine out on its own. The defining pieces from the collab collection were the message shirts using the brand's play-on-words namesake to rep both cities. The visual elements of these simple shirts speak clearly to the nature of both graphically driven brands. Other A.OK finds include tees and flannels to keep the SF boy well rounded for Spring.

There was quite a turn out for the event. It was as if someone new had just arrived, right until the very end of the night. The sheer volume of people in attendance was enough to call the night a success, never mind the significant collaboration that was the "guest" of honor. This is the first of multiple A.OK pop-ups across the nation, but I am happy that the first is in the city by the bay.

A huge hug and kiss to The Seventh Heart and A.OK!!
Click here to view more pictures from the opening party, as well as accessory highlights, the product of my leather goods obsession and TTT (Tommy Ton Tendencies).

- jerome

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